Applied Performance Psychology Coach

An Applied Performance Psychology Coach works at the intersection of behavioural science, emotion, and performance in real-world environments.

This role focuses on how people think, feel, decide, and act under pressure, not in theory, but in the moments that matter most. Training is practical, experiential, and built for speed. The goal is not positive thinking, motivation, or hype. The goal is regulated nervous systems, clear decision-making, emotional intelligence, and repeatable performance.

Work includes:

• Identifying behavioural patterns and conditioning that limit performance

• Training emotional awareness and emotional control under stress

• Developing mental routines that hold up in competition, leadership, and life

• Applying behavioural science to build habits, responses, and decision-making that survive pressure

• Translating psychology into simple, actionable tools athletes and performers can actually use

This approach bridges coaching, behavioural science, and psychology. It is applied, not clinical. There is no diagnosing, no therapy, and no sitting on a couch talking about the past. The focus is forward, performance-driven, and rooted in how humans actually behave when stakes are high.

Where this applies in sport, especially baseball

Sport is not a mindset problem. It is a behaviour under pressure problem.

Baseball exposes this better than almost any other sport. Long seasons. Failure built into the game. Pauses between action. Public mistakes. Immediate consequences. Emotion is always present, whether acknowledged or not.

In baseball, Applied Performance Psychology shows up in:

• A hitter who tightens with runners in scoring position

• A pitcher who rushes or avoids contact after a missed call or error

• A player stuck in a slump because emotional memory hijacks decision-making

• Young athletes overwhelmed by instruction, expectation, and noise

• Coaches misreading effort when the real issue is nervous system overload

Behavioural science explains why these patterns repeat. Psychology explains what’s happening internally. Coaching is how it gets corrected in real time.

The work is about helping players:

• Regulate arousal and emotion between pitches

• Reset behaviour instead of chasing results

• Make clear decisions under uncertainty

• Separate identity from performance

• Compete with awareness rather than reaction

Why this is my title

This title reflects how I actually work.

My foundation is coaching. Years inside competitive sport, especially baseball, where performance is exposed, unforgiving, and emotional. I’ve lived the pressure, the failure, the ego, and the identity collisions that come with it.

I am formally training in psychology, but I don’t hide behind theory or wait for credentials to help people change behaviour and regulate emotion. I use behavioural science and psychology as tools, not as labels.

I don’t diagnose. I don’t treat. I coach behaviour, emotional strength, and decision-making under pressure.

Applied Performance Psychology describes the lane I live in.
Coaching first. Behavioural science applied. Psychology integrated. Performance always.